Wondering who are the most followed Instagram Influencers? Instagram is the worlds 5th most visited website with around 3.4 billion monthly active users. It is a popular Social Media platform for Influencers to connect to their fans and audience. Moreover, it is a platform for collaboration, content creation and follower outreach. In this special blog post, our team at Listfluencer lists down the most followed Instagram Influencers.
Influencers leverage the power of social media to build their personal brand and business.
If you already do not realize it, Celebrity Influencers invest heavily in their personal brand. Their Personal Brand is an asset, something that generates value and money. Celebrity Influencers leverage their Personal Brand and collaborate with the biggest global brands to increase their social and financial capital. In majority of the cases – brand endorsements and collaborations help these Influencers make more money than their actual career.
Ready to find out who they are and how they leverage Instagram?
The top 30 most followed Instagram accounts are –
Cristiano Ronaldo is one of the most famous sports celebrity of our time with around 180 million Instagram followers . His rise to fame started from football as a player for Manchester United and Real Madrid. Also known for his trademark name – CR7, Cristiano Ronaldo has established himself as a sought after Celebrity Influencer.
Ronaldo is a Nike athlete and has a lifetime contract with Nike. This means even after Ronaldo retires from football – he will still represent Nike. The only other person to have this special deal is none other than Michael Jordan.
Moreover, Ronaldo invests a lot of his income in his own businesses. His investments include luxury underwear line, footwear, blankets, a fragrance line, mobile apps, a creative agency, restaurants and even hotels. He utilizes his Personal Brand and Social Media Channels to promote his range of products and businesses.
Cristiano's Professional Football contracts, Brand Partnerships and his Businesses makes up for Ronaldo's net worth to be around $450 million.
Ronaldo is an inspiration to many young athletes, thus it is no wonder he is the most followed Instagram influencers. His kind gestures both on and off the field makes Ronaldo someone to look up to. From giving his sought after match jersey to sponsoring operations of young fans, Ronaldo has worked hard to become the Influencer he is today.
Did you know that Ariana Grande is only 26 years? Her rise to fame was paved through her presence in Nickelodeon TV Series. Ariana not only has an amazing voice but she is equally hardworking and also a talented actress.
Ariana's main source of income is from her music singles, pop albums and tours. Furthermore, she also has her own brand of perfume. Apart from her music, she partners up with famous brands like Guess and Rebook. Her net worth is around $50 million.
Ariana is a source of inspiration and a role model to many of her young fans. She challenges the status quo and encourages her fans to be themselves. Furthermore, she speaks out on social issues and motivates her audience to not give into peer pressure.
Did you know Dwayne Johnson (The Rock) is the 3rd generation of wrestler in his family? The Rock's Father and Grandfather were also wrestlers. The Rock's career is very inspirational and echoes the words "Never Give Up". Initially recruited as a college football player with a bright career ahead, an injury made his change careers. Eventually – rising to fame came as the unique and entertaining character of "The Rock" in WWE (previously WWF). His big break in the movie industry came from the movie "The Scorpion King", and the rest is history.
The Rocks net worth is somewhere around $280 million, majority of it being generated from his acting roles in movies. Moreover, he plays an important character "Hobbs" in the Fast and the Furious movie series. His partnership and collaboration with brands are also some ways how "The Rock" brand generates value and wealth.
The Rock story to fame and fortune is inspirational. He projects himself as the friend who went through similar troubling times and that success = result of hard work. His messages of hard work resonates consistently in his messages and has his success career as the result of the formula.
Selena is another young and accomplished superstar in the list of the most followed Instagram Influencers. At the age of 26, she is already an established singer, producer and actor. Selena's rise to fame started with Disney's "Wizars of Waverly Place" television show. She formed a band "Selena Gomez and the Scene" and released several albums to continue her rise in fame. She eventually starred in a few movies and started her career as a solo artist.
Selena is a successful pop icon – contributing to many hits. Billboard reported that in 2017, Selena sold over 7 million albums and 22 million singles. Her success int he music and film industry along with her endorsements put her net worth to around $60 million.
Selena is equally involved in giving back to the community. She has traveled to countries like Chile and Nepal working in conjunction with UNICEF towards community outreach. Moreover, Selena has helped raise awareness on Women in Congo and also collaborated to raise funds for Disney's Conservation Fund.
Kim Kardashian is an American Social Media Personality, Businesswoman, model, actress and Influencer. Her rise to fame came from the reality TV series – keeping with the Kardashians where she gained a lot of followers.
Kim is not only famous, but she is a smart business person who knows how to utilize her fame. In her earlier years of celebrity success – Kim partnered up to endorse various food items from Carl's Junior. She has launched various beauty and product brands collaborating with her sisters. In 2014 – Kim partnered up with Glu Mobile to launch "Kim Kardashian – Hollywood". This was one of the highest earning product making more than $1.6 million within 5 days of launch.
Business Insider recently reported that collaborating with Kim in her social media costs around $760,000 per post rising from $100 K – $300 K per post in the previous years.
Kylie is also one of the members of the famous Kardashian family. She is the founder of Kylie Cosmetics, and Forbes estimates that Kylie Jenner is worth around $1 billion. This made her the youngest self made billionaire at the age of 21.
Entrepreneurship runs deep in the Kardashian household. Kylie is a special case because she has reached a higher wealth making status at a very young age. Her initial business collaborations included working with PacSun – a California based clothing brand. During this time, Kylie also worked on her own line of cosmetics – Kylie Lip Kits, which transformed into Kylie Cosmetics.
Beyonce is an American singer, songwriter, dancer, performer, actress and businesswoman. Beyonce's rise to fame came from one of the best-selling girl groups in history – "Desiny's Child" in the 1990’s. Today Beyonce is known as one of the best known singers in the world as well as a smart businesswoman.
Desiny's Child's "No, No, No" was their first huge hit worldwide. Their second album, released in 1999, sold more than 8 million copies worldwide. Their third album was a huge success and debuted at number one on the Billboard 200 which also resulted in many Grammy Award nominations. Desiny's Child sold over 60 million records by the time the group decided to disband. By 2003, Beyonce went solo and released "Dangerously in Love" and the rest is history. Beyonce has sold over 100 million records worldwide as a solo artist making her one of the best-selling music artists of all time.
In 2010, Beyonce established her own entertainment company, Parkwood Entertainment. Parkwood has an umbrella structure for video, films, music video, arts and entertainment services. She owns her fragrance line Heat, Heat Rush and Pulse with bringing her millions of dollars in revenue. Furthermore, Beyonce has worked on endorsement deals with Pepsi, Tommy Hilfiger, Emporio Armani, American Express, Nintendo DS, L'Oréal etc.
From news stating Beyonce taking payments in stocks for Uber to helping giving back to community in various ways – Beyonce is a role model for many. Her work ethics, business acumen and persistence is something we all have to learn from.
Lionel "The God" Messi is a footballer from Argentina and one of the greatest players to have blessed football fans globally. Many footballing commentators and pundits claim that Messi is not from this world because of his surreal footwork, ball control and goal scoring capabilities. Messi is a product of the Barcelona Youth system and has represented Barcelona throughout his club football career. While Cristiano Ronaldo is known for his hard work and work rate, Messi is known for his natural skills and footballing gift. Both Ronaldo and Messi have Five Ballon d'Or awards each – which represents the best footballer throughout a football calendar for a given year.
Messi's loyalties for Barcelona lies deep from the beginning of his career. When Messi was 10 years old, he was diagnosed with a very rare growth hormone deficiency. Barcelona youth academy proposed to recruit Messi and help his family treat Messi's hormonal problem. Messi was a natural scorer from the beginning of his academy years and joined the first team in the 2016 season. At Barcelona, Messi has won a club-record 34 trophies, including ten La Liga titles, four UEFA Champions League titles and six Copas del Rey.
Outside of Football, Messi has invested significant time and resources in charitable activities. He has represented UNICEF as their goodwill ambassador and also has his own foundation to help those in need. Messi has a magical touch – not just in football but in the lives of people who have had the pleasure of knowing him. He is a true professional and a fantastic human being.
Neymar JR is a popular and influential professional football player from Brazil. He is known for his dribbling, street style of play, pace, and the ability to play with both feet. On a club level – Neymar JR is a currently player for the French Football team -Paris Saint-Germain (PSG). Neymar got into playing football in Brazil in the streets and has eventually progressed into a talented footballer playing for the world's best clubs.
Neymar started young at Santos Football Club playing until 2013 eventually joining Barcelona to join Messi and Suarez. At Barcelona, Neymar helped the club win the treble – the domestic Leage, League Cup and Champions League (European Cup) in the 2014-2015 season. The combination of Messi, Suarez and Neymar dubbed as "MSN" scored 122 goals total – the most goals scored in a season for an attacking trio in the Spanish League.
Outside of Football, Neymar is a celebrity and a fashion icon and has worked with several brands. Most importantly, Neymar organizes annual charity football matches in Brazil to raise money for social causes.
Taylor Swift is an American singer, songwriter and entertainer and one of the most successful artist of our age. Swift was involved in music from early years of her life but her big break came during a performance at Bluebird Cafe in Nashville. Scott Borchetta, the founder of Big Machine Records scouted her talent and signed Taylor under their company. Swift's first album was released in 2006 and stayed in the Top 200 of Billboard for 157 weeks. Today, Taylor has sold more than 50 million albums and more than 150 million singles making her one of the best selling artists of all time. Swift has won 10 Grammys, 1 Emmy, 23 Billboard Music Awards and appeared in Time's 100 Most Influential People list few times.
Swift and her team is great at strategic partnership to co-promote her music and brands. During her debut album promotion, Taylor appeared as the face of Verizon Wireless Mobile Music Campaign. Moreover, Swift launced a sundress range at Wal-Mart during her "Fearless" album promotion and released a special edition album through Target for the "Speak Now" album promotion. We usually only see the tip of the iceberg especially when judging and looking at someone's success. In Taylor's case, she has worked smart, played hard and has built a fantastic brand name for herself.
Justing Bieber is a successful singer, songwriter and actor from Canada. Young Justin at just 13 years old was scouted by talent manager Scooter Braun after watching Biebers YouTube Video covering various songs. Bieber's debut EP, "My World" became a certified Platinum in the USA. Bieber has won numerous awards throughout his career which includes an America Music Award for Artist of the Year in 2010 and 2012, Grammy for Best Dance Recording and a Latin Grammy. Bieber also because the first artist to surpass 10 billion total video views on Vevo.
As celebrity influencer, Justin has partnerships and endorsement deals with Proactiv, Adidas, Calvin Klein, Beats and Best Buy. Moreover, he has also released his own fragrance lines. Justin is an avid supporter of Pencils Of Promise – an organization that builds schools in developing countries. Furthermore, he also contributed heavily in #GiveBackPhilippines campaign for helping victims of Typhoon Haiyan.
Kendall Jenner is an American super model, media personality and an entrepreneur. She initially gained recognition as the member of the famous reality show Keeping up with the Kardashians. She is currently a model representing The Society Management in New York and Elite Model Management in Paris, Milan and London.
In December 2014, Google Named Jenner as the most Googled Model in the world and in 2017, Forbes listed Henner as the No. 1 highest-paid model in the world. Jenner is involved in many promotional and endorsement campaigns for brands like Givenchy, Chanel , Tommy Hilfiger, Pepsi etc.
Jenner also makes time to give back to the community – where she auctions old clothing to raise money for Children's Hospital in Los Angeles. Furthermore, she partners up with her sisters and other celebrities to help causes like Share our Strength, Designers Against AIDS etc.
Nicki Minaj is a singer, songwriter, rapper and entertainer from Trinidad and Tobago. Minaj wanted to be an actress early on in her career and made ends meet working as a waitress at Red Lobster. Nicki started making music around 2004 and released her first mixtape in 2007. Lil Wayne's Young Money Entertainment scouted her and offered Minaj a contract.
Her first breakthrough came with the release of "Pink Friday" in 2010 selling more than 375,000 copies in the first week. It was the break she needed and got serious media coverage to help her sell millions of copies worldwide. This led to her becoming one of the most influential hip-hop artists of all time.
Minaj is a perfect example of hard work and collaborating her way to success. She has worked with various artists such as DJ Khaled, Meek Mill, Drake and many more. She is down to earth and pretty much straightforward in everything she does and says – which the fans absolutely love about her.
Jennifer Lopez is an American actress, singer, producer and dancer from New York and one of the most popular entertainers in the world. Lopez initially gained recognition starring as the leading actress in Selena, also receiving a Golden Globe nomination in her first leading role. She also starred in a few other movies – "Anaconda" and "Out of Sight". Lopez's debut single "If you had my love" was released in 1999 and since then her career in music kicked off.
Jennifer Lopez is a smart business woman. She has multiple streams of income from hosting, performing and her business ventures. She serves as a judge and executive producer on reality competition show "World of Dance". Furthermore, Lopez has her own clothing line as well as cosmetic line of products.
Lopez is a celebrity Influencer on the outside, but a hard working professional on the inside. She has consistently put a lot of time and effort into learning, developing and maintaining her skills and arts to be a top level entertainer.
Miley Cyrus is an American singer, songwriter and actress. Her career kickstarted as the lead for Hannah Montana when she was eleven years old. Miley became a teen idol and released several music albums, participated in tours to become one of the most loved Disney personality. Interestingly, Miley is the first female to enter the Billboard charts under 3 different names as Miley, Hannah Montana and Ashley O.
Cyrus is an animal rights advocate and the founder of the non-profit "Happy Hippy Foundation" which focuses on the LGBT community and Youth Homelessness. Although Miley might put herself out there as a provocative personality – she is someone who has always given back to the community from a young age. Did you know, Miley was name the 14th most charitable celebrity in 2013?
Khloe Kardashian is a media personality, socialite, model, businesswoman, and entrepreneur from the USA. She is one of the integral members of Keeping up with the Kardashians.
Katy Perry is an American singer, actress and songwriter and widely known for her hit Pop Songs – "I kissed a girl", "Hot n Cold", "Teenage Dream" and "Part of Me". Throughout her music career, Perry has won 5 American Music Awards and 14 People's Choice Awards. Her album "Teenage Dream" became the first album by a female artist to product 5 #1 Billboard Hot 100 singles.
Apart from being a successful artist, Katy also supports various charitable organizations. In 2013, Perry joined UNICEF to assist children in Madagascar with education and nutrition. She was named the UNICEF Goodwill Ambassador in December 2013. In 2009, Katy worked with H&M to design clothing for "Fashion Against Aids" Campaign.
Katy is an influencer without a doubt. Most importantly, Perry uses her influence to positively create a change and make an impact around the world.
Kourtney Kardashian is an American socialite, reality television start, businesswoman, author and model from Los Angeles, USA. She is well known from one of the most watched reality show – "Keeping up with the Kardashians".
Kourtney made her acting debut as "Kassandra Kavanagh" in ABC's "One life to Live". Moreover, she also starred in a few spinoff episodes such as Kourtney and Khloe Take the Hamptons. Apart from the show business and acting career, Kourtney along with her mother Kris, also opened a children's store called "Smooch".
Kevin Hart is an American actor, producer and comedian. Hart's career started as a stand up comedian with his first tour starting 2009 titled "I'm a Grown Man". Hart eventually landed great exposure and success with "Let Me Explain" and "Laugh at My Pain" tours. These tours were also successfully featured in the movie theaters. Moreover, Hart has also successfully transitioned into the movie industry as an actor in "Ride Along", "Get Hard", "Central Intelligence" and "Jumaji: Welcome to the Jungle".
Kevin is another example of a celebrity influencer who broke out through hard work and perseverance. Hart initially had little success with standup comedy as Lil Kev. He eventually pivoted to entering competitions and finding out what his audience liked about this with trial and error. Once he found his identity that resonated with his audience the most, Hart stuck with it and hustled his way to the top.
Ellen also known as Ellen DeGeneres is an American comedian, writer, producer, actress and Television host. She is famous for hosting her talk show – "The Ellen Degeneres Show". Ellen's career started working odd jobs and then becoming a stand-up comedian in clubs and coffee houses. Showtime network titled her as the "Funniest Person in America" and also started making appearance in "The Tonight Show Starring Johnny Carson" in late 1980s .
Ellen's initially hosted sitcoms "These friends of Mine" and the "The Ellen Show". Ellen's hard work paid off with the launch of "The Ellen Degeneres Show" with over 15 seasons and 2,000 episodes aired. The Ellen Degeneres Show has allowed Ellen and her awesome team to truly impact the lives of millions of people around the world. Ellen and her team have collaborated and worked with more than 50 non-profits to create a positive impact on the world. Ellen is funny, smart, hard-working and one of the most courageous Influencer till date.
Rihanna is one of the world's best-selling music artists. Furthermore, Rihanna is also a songwriter, record producer, businesswoman, fashion designer, actress and philanthropist. Originally from Babados, Rihanna's rise to fame came from her hit single – "Pon de Replay". Also known as Riri, Rihanna has consistently delivered hits after hits including albums such as "A Girl Like Me", "Good Girl Gone Bad", "Rated R", "Loud", "Talk that Talk". Her award list includes 13 American Music Awards, 12 Billboard Music Awards, 9 Grammies and even 6 Guinness World Records.
Rihanna consistently ranked as the top ten highest paid celebrities and also one of the 100 most influential people in the world. She has her own fragrance brands – Reb'l Fleur, Rebelle, Nude and Rogue and Fenty beauty brand to name a few. Rihanna is an icon, a rebel, a leader and a role model to her fans. From establishing Believe Foundation to help terminally ill children to raising awareness against HIV/AIDS – her philanthropic efforts have made her ambassadors of many Charities, NGO and INGOs.
Demi Lovato is a singer, songwriter, and actress from Albuquerque – New Mexico, USA. Lovato's rise to fame started as Mitchie Torres in the Disney's ‘Camp Rock’ (2008) and its sequel ‘Camp Rock: The Final Jam’ (2010) television movie. Lovato has six studio albums under her portfolio – all of which debuted in the Billboard Top 200. She has been able to sell more than 2 million albums and 20 million tracks in the United States alone. She has earned numerous awards for her music career ranging from Two Latin American Music Awards, Five People's Choice Award, 14 Teen Choice Award and an MTV Video Music Award to name a few.
Demi Lovato is more than what her music and acting career has shaped her. She is an activist and a philanthropist. She is a spokesperson for Join the Surge Campaign! and DoSomething.Org to name a few. She is very vocal and supportive of promoting equal rights of the LGBTQ community – earning her GLAAD Vanguard Award. From support campaigns against Gun Violence to helping young teens act against bullying and body shaming – Demi is a definitely someone who we should look up to.
Zendaya is an American Singer and Actress known for her role as Mary Jane (MJ) in Marvel's Spiderman: Homecoming and Spiderman: Away from Home. Zendaya's rise to fame began with her role of Rocky Blue in 2010 in Disney Channel's Shake It Up which opened up the door for all her acting opportunities. She is currently starring Euphoria, an HBO series, as a 17-year-old dealing with drugs and addiction. Moreover, she has also released her singles "Swag It Out" and "Watch Me" to steer her towards a career in music.
Zendaya is an ambassador for Convoy of Hope and also helped record John Legend's "All of Me" with a portion of the proceeds going to the organization. She is also the face of "X-Out", "Material Girl" – Madonna's clothing line and "Cover Girl". Zendaya is young, smart, beautiful, kind hearted and only just getting started.
Champagnepapi or "Drake" AKA Aubrey Drake Graham is a Canadian singer, rapper, songwriter, record producer, actor, and entrepreneur. Drake rise to fame started around early 2000s as an actor on the teen drama television series Degrassi: The Next Generation. Around 2007, Drake left to pursue his career in music after releasing his debut mixtape, Room for Improvement. With a few more mixtape releases and collaborations with other artists – Drake then signed with Lil Wayne's Young Money Entertainment. Until today – Drake has won a total of 4 Grammy Awards from received 42 nominations.
In 2012, Drake along with Oliver El-Khatib, and long-time producer Noah "40" Shebib founded OVO Sound – a Toronto-based Canadian record label. He is also the global ambassador for Toronto Raptors, investor of Virginia Black whiskey and worked with Apple on the launch of Apple Music.
Shakira is a singer, songwriter, dancer, businesswoman, and philanthropist originally from Colombia. Moreover, she is also married to Gerard Pique, one of the defensive players of Barcelona Football Club.
Shakira's rise to fame was paved with the 2002's best selling record – Wherever, Whenever. However, she is not a one-hit-wonder. Shakira has released many albums and singles that have done really well. Her single "Waka Waka, this time for Africa" the 2010 World Cup Song became the most famous World Cup song.
On the business side of things, Shakira has her own beauty line of products – "S by Shakira". She has worked with the Angry Birds team to have her own playable character. Moreover, she was also the voice of gazelle in Zootopia. Shakira's talent and hardwork have earned her numerous Grammy Awards. She is also a goodwill ambassador for UNICEF.
She is a Latino/South American idol and spends her time and resources in many philanthropic activities.
David Beckham is a famous English former professional Footballer. Beckham's rise to fame came as a midfield player of the Manchester United Football Club and as the captain of the English National team. Throughout his club football career, Beckham has also represented Real Madrid, AC Milan and LA Galaxy.
Beckham has been a Sports Star Celebrity representing various global brands from L’Oreal, Adidas, Calvin Klein to H&M. David Beckham and his team started the idea of Footballers representing themselves as an Influencer and a star. He is a pioneer in developing his personal brand and commercializing his brand's equity.
Also known as Mark Sinclair, Vin Diesel is an American actor, producer, director, and screenwriter. Diesel is mainly known for his roles in action movies such as Fast and Furious, XxX and the Chronicles of Riddick.
Diesel is also the founder of One Race Films, an American multimedia and Film Production Company. One Race Films has over $3 billion worldwide since 2017. Vin Diesel portrays a strong and muscular character in the movies. However, he is smart, hardworking and his success is result of his consistent grit. He is definitely a celebrity that a lot of people look up to.
Justin Timberlake is an American singer, producer, songwriter and actor who became famous as a member of the hugely successful boy band – "NSYNC" before establishing a career as a solo performer.
Timberlake's music and performance career started in the late 1980s on the Disney Channel’s The New Mickey Mouse Club along with Britney Spears and Christina Aguilera. Timberlake joined NSYNC in the 1990s. With Chasez, his co-star from Disney, the NSYNC band released successful albums in the late 1990s. Justin started his Solo career in early 2000 and became hugely successful eventually venturing into acting roles.
On the business side of things, apart from music and acting, Justin has also invested in businesses. He co-founded fashion label William Rast and also a high-end tequila brand called 901. Furthermore he has also been involved with Interscope record label Tennman Records in the management role.
Emma Watson is an English activist, actress, and model mostly known for her performances in the Harry Potter film series, as Hermione Granger. She is not just an awesome actress but also a certified Yoga instructor. Furthermore, she has Bachelors of Arts in English from one of the Ivy League member school – Brown University.
Outside of acting, Emma was the face of Burberry's Autumn/Winter 2009 collection, and again for the 2010 Spring/Summer collection. Furthermore, she was appointed a UN Women Goodwill Ambassador in 2014. Outside of her acting career, she also speaks out for women's rights and equality.
Lebron "The King" James is an professional basketball player originally from Akron Ohio and a four-time NBA MVP. Lebron was the first player to be picked in the 2003 NBA draft – straight out of high school for The Cleveland Cavaliers. He went to become the youngest NBA "Rookie of the Year" Award winner in his first season with the Cavaliers. Majority of The King's followers are his fans from the NBA, however, the King is more than just a basketball player.
Lebron James has his own production company – SpringHill Entertainment and also a media company – Uninterrupted. Moreover, he teamed up with Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn launch Ladder, a health and wellness company in 2018. Furthermore, James and his partners own more than a dozen Blaze Pizza franchises in Chicago and South Florida. It is estimated that the King's total worth is around $450 million according to Forbes. To top things off, the King's foundation – The LeBron James Family Foundation plans to spend over $40 million to send kids to college.
The King utilizes his Economic Capital (his wealth / assets) with his Social Capital (Social Media Following) to spread awareness of his business ventures. Moreover, he is just getting started. No wonder many people look up to Lebron James – he is humble, hardworking and always on a mission to do good. With 51.5 million followers – The King rightfully earns his place in the list of the most followed Instagram influencers.
Why should your brand or business be in Instagram? Here are some quick facts provided by Instagram for business. The following are one of the biggest reasons to be invested in Instagram for your brand or business.